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 Touchér 

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Branding




*Toucher is based on the idea of:

 Original Tactile 

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This project is about the sense of touching and feeling, in the form of “food.” The feeling of comfort and satisfaction at the cuisine bring us is translated from tasting to touching in this parallel world. However, this piece also subtly satirizes the way we rely on the appearance and the fancy names of food, and behave indifferent to the material itself. I‘ve made several dishes with different kinds of materials with different textures, and named them in a really bizarre yet somehow accurate way, suggested the way we name the cuisines in the fancy restaurants and what the materials metaphorically refers to.







Research +design process
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